Brands have an unprecedented opportunity to speak directly to their audience and build a fan club that keeps coming back. As long as they have something to say that people want to tune into.
Our founder
JOE CHURCHILL
FOUNDER & CEO
Joe has spent over a decade at the intersection of broadcast, commercial and social media. FAN CLUB exists to use that expertise to build audiences directly on brands' owned channels.
Before founding FAN CLUB, Joe led the social branded entertainment commissioning team at Channel 4, overseeing collaborations between global brands, emerging talent and the broadcaster's social channels. He has worked across broadcast, commercial and digital, having also founded Weekend, a production company specialising in commercials and digital branded content.
Across his career, Joe has worked with some of the world’s most recognised brands, including Jaguar Land Rover, Heineken, Airbnb, Brooklyn Brewery, and Instagram, helping them build audiences through creativity and storytelling. His experience spans creative, production and commissioning — with a focus on how brands can operate more like media companies in a creator-dominated landscape.
FAN CLUB is a branded digital entertainment agency for brands who believe in owning their audience.


