THE ASK
Russell Hobbs wanted to spotlight their Midnight Range — including the Iron, Steamer and De-Bobblers — by showcasing the lesser-known and more creative ways to use the products. The brief focused on developing an engaging content series for their own social channels that would speak directly to their audience and inspire new, fun uses for the range.
THE APPROACH
Hosted by broadcaster and presenter Frankie Bridge, Steam Queens brings together a line-up of emerging stylists, designers and creators who are redefining how pre-loved clothing is reimagined. The series blends practical guidance with personal storytelling, demonstrating how Russell Hobbs’ range of steamers, irons and de-bobblers are enabling tools to aid creativity, ease of use and everyday clothing care.
